What is strategy? It’s not just a business plan or a mission. It’s not just a goal. Rather, it’s a master plan designed to accomplish specific goals in a given time period. Without an established business strategy, employees and managers make decisions in a vacuum, even though actions that seem best in the moment are often not best for the long term.

At ProActive Leadership, the first thing we do is get to know you, your company, and your goals. We ask the questions and help you develop the answers. With that information and our expertise – a combined 50 years of business experience, working with more than 800 organizations in 85 different industries – we help you develop a dynamic, detailed, real-time business strategy to get the results you want.


The Strategic Roadmap is the first step in your strategic planning process; it helps you define the goals for your business and a time frame in which to accomplish them. We focus on the Strategic Eight Areas: Leadership, Lead Generation/Marketing, Lead Conversion/Sales, Operations/Fulfillment, Managing Customer Relationships, People/Staff, Financials/Money, and Technology/Systems. You will come away from this process with a roadmap for each of the eight areas. Awareness is half the battle: The goal of this process is to make you aware of where you are now, where you want to go, and what to do to get there.



Executive Strategic Planning is a deeper process, one that provides a format for developing specific strategies, converting those strategies into a business-planning process, and establishing measurable and attainable organizational goals. We work with you to create and establish a basic foundation, a business philosophy, a vision statement, a mission statement, and your core values and principles. With these tools and a combination of external assessment and internal appraisal, setting your organizational goals becomes a powerful, organic process.  When implemented correctly, this process will create higher levels of motivation, commitment and achievement from everyone in the organization.



Entrepreneurs often get so bogged down running an organization that they don’t take the time to step back and focus on the future. But if you are that entrepreneur, it is your vision, your leadership, your guidance, and your ability to communicate those assets to your staff that will determine the level of your success. Entrepreneurial Leadership and Strategic Thinking takes the strategic planning process to an entrepreneur’s level, helping you determine your short- and long-term organizational goals and set out a specific plan of action to focus the energy of your employees toward accomplishing those goals. It also is a valuable tool when the organization needs to clarify its direction and response to changing environments.



Growing a business is one of the biggest challenges any organization faces. We know, we have been there.Our business development processes help your organization target your best clients, find more qualified prospects, and deliver a compelling message to your target that gets them to take action in finding out more about your products and services.

Business Strategy & Development Outcomes:
  • Strategic direction defined
  • Metrics of success specified
  • Stronger customer relationships
  • Increased revenue, shareholder earnings
  • Established corporate values
  • Resource management
  • Creation of successful teams
  • Scalability defined and enabled
  • Trends and technology identified