A Leadership Advantage


A Leadership Advantage


We cannot afford to be “mystified” by our own and others’ behaviors. We’ve seen how destructive we can be to each other. Corporate misdeeds have a significant reach as the world becomes an increasingly global village.


Professor Lawrence’s theory of the four drives is universal, testable, and actionable. Time will tell if it gains favor as a basis for understanding motivation and drives.


For now, gaining an understanding of these drives gives you a tremendous leadership advantage — a valuable lens through which to view people’s behaviors.